The Super Bowl’s commercial breaks are their own cultural phenomenon. A 30-second spot can generate as much buzz as the game-winning touchdown. Brands invest millions to take creative risks, hoping to capture America’s attention and create something memorable.
It all makes for some amazing content.
From Hollywood stars to internet-breaking humor here are a few of the best spots from Super Bowl 2025.
Ritz “Salty Club”
Ritz takes humor and exclusivity to new heights with “Salty Club,” a satirical ad set in an ultra-elite, no-smiles-allowed lounge. Starring Aubrey Plaza and Michael Shannon, the spot cleverly contrasts a rigid, high-class atmosphere with the simple joy of eating Ritz crackers. Ultimately breaking the seriousness with laughter. The ad brilliantly reinforces Ritz as the snack that lightens any mood, even in the saltiest of people and places.
Pfizer “Knockout”
Pfizer‘s “Knockout” follows a young cancer survivor’s journey from hospital bed to triumph, interweaving his personal resilience with the company’s mission to defeat cancer. As the boy rings the ceremonial bell marking the end of his treatment, he is celebrated like a champion, throwing punches in a symbolic fight against the disease. The ad closes with Pfizer’s ambitious goal: eight new cancer breakthroughs by 2030.
Trantolo & Trantolo “Don’t Fight Solo”
Trantolo & Trantolo’s “Don’t Fight Solo” campaign brings a fresh, cinematic take to legal advertising, using humor and storytelling to stand out. The ads focus on the positive financial outcomes of working with a strong legal team. And the tagline. Well, its as funny as it is memorable.
Reese’s “It’s Lava Time, Baby!”
Reese’s “It’s Lava Time, Baby!” stages its Chocolate Lava Big Cup launch at an active volcano. Overeager fans mistake actual magma for the candy’s gooey center, leading to mounting chaos. The spot peaks with a comedic warning from park rangers: “Don’t eat lava. Eat Reese’s.”
Instacart “We’re Here”
Instacart’s “We’re Here” reunites beloved advertising mascots for an unexpected grocery delivery mission. The HEINZ Wiener Dogs, Green Giant, Energizer Bunny, Old Spice Guy, and Pillsbury Doughboy join forces with other iconic characters. The spot cleverly positions Instacart as the connection between nostalgic brand favorites and modern convenience. This marks Instacart’s Super Bowl debut with a simple message: your favorite brands are just a click away.
Godaddy “Act Like You Know”
GoDaddy’s “Act Like You Know” turns entrepreneurial uncertainty into a hilarious Super Bowl spectacle, starring Walton Goggins as he fakes his way through detective work, space travel, and race car driving. But his toughest role yet? Running a real business—Walton Goggins Goggle Glasses—a retro-futuristic eyewear brand that actually exists (yes, you can buy them). With GoDaddy Airo handling logos, websites, and marketing, the ad brilliantly proves that AI can turn any idea into a business. No acting required.
Hims & Hers “Sick of the System”
Hims & Hers‘ “Sick of the System” tackles America’s obesity crisis without the usual healthcare marketing softness. The minute-long spot presents stark statistics about limited access to weight loss treatments. The ad reframes obesity as a serious medical condition, not a personal failure. Through direct messaging, Hims & Hers positions itself as an alternative to traditional healthcare barriers. The company promises personalized and more affordable access to weight management treatments.
TWIX “Screen Staredown”
TWIX turns Super Bowl phone-scrolling into a contest with its Second Screen Staredown Sweepstakes. Viewers compete by maintaining eye contact with their phones, earning chances to win solid gold bars. The Ying Yang Twins provide the soundtrack as participants face a simple challenge: the longer you stare, the better your odds. TWIX cleverly plays on its “two is better than one” tagline by rewarding fans with a pair of golden prizes. The campaign transforms a common game day complaint—phone distraction—into an engaging brand moment.
7-Eleven “Have an Emotional Support Pizza… Loser. ”
7-Eleven turns football heartbreak into a delicious coping mechanism with its Emotional Support Pizza campaign. Embracing the reality that more fans lose than win during the playoffs, the brand transforms its BOGO pizza deal on the 7NOW app into a consolation prize for the heartbroken. Because when your team falls short, free pizza takes the sting out of defeat.
Dunkin “The Bean Method”
Dunkin’s “The Bean Method” leans into Boston pride and absurd comedy, reuniting Ben and Casey Affleck for another star-studded entry in the Dunkin’ Cinematic Universe. This time, they recruit Jeremy Strong, only to find him deep in method acting. Literally emerging from a Dunkin’ coffee can, covered in beans, philosophizing about Boston and Paul Revere. With thick accents, hilarious self-awareness, and a nod to last year’s Matt Damon cameo, the ad blends celebrity chaos with Dunkin’s signature humor, proving once again that nobody reps Dunkin’ like the Afflecks.
Mountain Dew “Kiss From A Lime”
Mountain Dew’s “Kiss From a Lime” turns Seal into an actual seal for a Baja Blast-fueled Super Bowl spectacle. Directed by Taika Waititi, the ad transforms the singer’s ’90s ballad into a hilariously dramatic love song to citrus soda, complete with over-the-top visuals and a scene-stealing performance from Becky G. With its blend of nostalgia, absurdity, and high-energy weirdness, Mountain Dew once again proves that when it comes to Super Bowl ads, the more bizarre, the better.
Uber Eats “Big Game Teasers”
Uber Eats’ Super Bowl LIX campaign is bringing brat energy and star power, pairing Charli XCX and Martha Stewart for TikTok-fueled antics while Matthew McConaughey channels Mike Ditka in a hilariously unexpected transformation. The teasers tease trendy humor, football confusion, and boardroom absurdity, setting the stage for a playfully chaotic full-game spot. With a mix of pop culture, nostalgia, and dry wit, Uber Eats delivers a deliciously entertaining Super Bowl campaign.
Michelob ULTRA “The ULTRA Hustle”
Michelob ULTRA’s “The ULTRA Hustle” turns pickleball into high-stakes comedy, featuring Willem Dafoe and Catherine O’Hara as an unlikely duo hustling their way to victory. With Randy Moss, Ryan Crouser, and Sabrina Ionescu making cameos, the ad embraces friendly competition with a beer on the line—all part of the brand’s new “Play For An ULTRA” campaign. Mixing celebrity charm, sports energy, and lighthearted fun, Michelob ULTRA serves up a Super Bowl spot as refreshing as the beer itself.
Conclusion
Super Bowl 2025 delivered a lineup of bold, hilarious, and unexpected ads that pushed creative boundaries while keeping brands at the center of the conversation. From celebrity-fueled absurdity to nostalgia-driven humor, these spots proved that a great commercial can be just as entertaining as the game itself. Whether through laughs, spectacle, or cultural moments, this year’s ads reminded us why the Super Bowl remains the biggest stage in advertising.
