Mountain Dew’s Super Bowl ad “Kiss From a Lime” transforms singer Seal into an actual seal, belting out a Baja Blast-themed spoof of his ’90s mega-hit “Kiss From a Rose.”
The ad, directed by Taika Waititi, also stars Becky G and leans into over-the-top absurdity in the best way possible.
Mountain Dew is no stranger to bizarre, high-energy advertising, but this super bowl ad takes it to a new level. The literal interpretation of Seal’s name is both ridiculous and genius transforming Seal’s original romantic themes into a playful ode to citrus soda.
The lyrics maintain the dramatic flair of the original while embracing the absurdity of having a seal as the spokesperson. The resulting song manages to be both hilarious, catchy and genuinely memorable.
Pop star Becky G bridges the generational gap between ’90s nostalgia and contemporary appeal, while director Taika Waititi’s distinctive visual flair turns what could have been a one-note joke into a polished piece of surreal entertainment.
Mountain Dew’s brand identity has always thrived on embracing the bizarre (remember Puppy Monkey Baby?), and this ad continues that tradition. The product integration feels natural despite the surreal setting, with lyrics celebrating Baja Blast’s unique flavor profile. Even Seal’s physical limitations as a seal become a clever way to showcase the product.
By combining ’90s nostalgia with modern absurdist humor, Goodby Silverstein & Partners has crafted a piece of pop culture that resonates across generations while keeping Mountain Dew’s product firmly in the spotlight.
