Bryan Osuszek, Author at Bryan Osuszek

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The Brand Ladder Up and Down

February 28, 2025

5 min read

The White Lotus Luxury Brand Strategy

February 27, 2025

7 min read

Sustaining a Brand Position: How Coca-Cola Refreshed Every Generation

February 26, 2025

16 min read

Abstract black-and-white illustration representing marketing to AI shopping assistants, featuring a glowing vortex pulling data streams toward it, while a human figure stands observing.

Marketing to AI Shopping Assistants

February 17, 2025

3 min read

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Home Archives for Bryan Osuszek

Brand

The Brand Ladder Up and Down

February 28, 2025

Brand

The White Lotus Luxury Brand Strategy

February 27, 2025

Brand

Sustaining a Brand Position: How Coca-Cola Refreshed Every Generation

February 26, 2025

Abstract black-and-white illustration representing marketing to AI shopping assistants, featuring a glowing vortex pulling data streams toward it, while a human figure stands observing.

Marketing to AI Shopping Assistants

February 17, 2025

Brand

The Brand Positioning Statement

February 15, 2025

Brand

Brand Differentiation

February 14, 2025

Brand

How Branding Influences Consumer Preference: Some Science Behind the Coke vs. Pepsi Debate

February 13, 2025

Brand

Brand Value: The Power of Perception

February 12, 2025

Brand

How Brand Perception Influences Value, Trust, and Loyalty

February 11, 2025

A black-and-white illustration of two football players in helmets facing off on the field, with a stadium full of fans in the background, symbolizing the intensity of the Super Bowl.

Advertising

The Best Super Bowl Ads of 2025

February 9, 2025

A detailed black-and-white illustration of a sea lion perched on rocky terrain, gazing upward and vocalizing under the light of a full moon.

Advertising

Seal Flips “Kiss From a Rose” Into A Surreal Super Bowl Ad For Mountain Dew

February 8, 2025

Brand

Enron’s Brand Revival?

February 7, 2025