Hi, I'm Bryan.
I help brands find their voice, sharpen their message, and grow through strategy, creativity, and storytelling.
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My Experience
Audiosocket
Empowering artists & creators by leading a purpose-driven brand in music technology.
2019 — Present
Head of Marketing
Brand Strategy & Growth
Driving exponential growth for early-stage startups by finding product market fit.
2017 — Present
Fractional CMO
Attack Magazine
Drove triple-digit YoY growth by leading ad strategy and business consulting.
2019 — 2022
Advisor & Growth Consultant
RX Music
Repositioned brand after an acquisition.
2015 — 2017
Director of Marketing
My Thoughts On Brands & Marketing
View AllThe Brand Ladder Up and Down
The brand ladder is an effective way for brands to communicate their benefits, sustain their positioning, and lean into their points of difference. In short, laddering is a communication…
The White Lotus Luxury Brand Strategy
Through scenes of sun-drenched resort paradises, decadent indulgences, and a glamorous cast of jet-setters, The White Lotus on HBO Max crafts a luxury fantasy drawing users into its alluring…
Sustaining a Brand Position: How Coca-Cola Refreshed Every Generation
How does a brand maintain its relevance for over a century while staying true to its core promise? Since 1886, Coca-Cola has mastered the art of sustaining its brand position by focusing on a…
Marketing to AI Shopping Assistants
Imagine a world where you never have to browse a website, compare products, or even think about making a purchase decision. Instead, your personal AI shopping assistant—trained on your…
The Brand Positioning Statement
A Brand Positioning Statement is your brand’s strategic foundation. Your brand’s DNA. A clear guide that aligns and directs all customer-facing decisions related to your brand. It…
Brand Differentiation
Every industry suffers from the Red Ocean dilemma. Competition is stiff to the point where products and services get commodified, forcing companies to reduce prices and profits. In this type…
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